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[SS05] Customer satisfaction and PLS structural equation modeling. An application to automobile market
Conférence Internationale avec comité de lecture : ASMDA'05 XIth Int. Symp. on Applied Stochastic Models and Data Analysis. Brest, France, January 2005, pp.756-763,
motcle:
Résumé:
We present the principal concepts of structural equation modeling and a comparison between the two main approaches: PLS (Partial Least Square) and LISREL (Linear Structural Relationship). A structural model uses 2 types of models:
the measurement model (outer model) and the structural model (inner model). An application to real life data on customer satisfaction is given.
BibTeX
| @inproceedings { | |||
| SS05, | |||
| title | = | "{Customer satisfaction and PLS structural equation modeling. An application to automobile market}", | |
| author | = | " V. Stan and G. Saporta ", | |
| booktitle | = | "{ASMDA'05 XIth Int. Symp. on Applied Stochastic Models and Data Analysis. Brest, France}", | |
| year | = | 2005, | |
| month | = | "January", | |
| pages | = | "756-763", | |
| } | |||
