|
 
|
[Jak07a] Latent variable transformation using monotonic B-splines in PLS path modeling
Conférences Internationales sans actes : IASC'07 University of Aveiro, Portugal, Aveiro, Portugal,Mots clés: B-splines, PLS path modeling, latent variable, satisfaction
Résumé:
PLS Path Modeling is a widely used approach in marketing. However in that field, relationships between latent variables are frequently nonlinear. This nonlinearity is usually defined by a piecewise linear function. In this talk, we present a way to include non linear transformations of the latent variables in the PLS path modeling algorithm with monotonic B-splines. We use optimal scaling methods to obtain an optimal transformation of the latent variables explaining a target latent variable. Applications on customer satisfaction data and on simulated data are presented.
Commentaires:
Statistics for Data Mining, Learning and Knowledge Extraction
Equipe:
msdma
BibTeX
| @conference { | |||
| Jak07a, | |||
| title | = | "{Latent variable transformation using monotonic B-splines in PLS path modeling}", | |
| author | = | " E. Jakobowicz ", | |
| year | = | 2007, | |
| note | = | "{Statistics for Data Mining, Learning and Knowledge Extraction}", | |
| } | |||
