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[JSL10a] PLS Path Modeling And Customer Satisfaction: A Model Building Strategy To Maximize Predictive Quality
Conférence Internationale avec comité de lecture : 39th EMAC Conference: The Six Senses -– The Essentials of Marketing, Copenhagen Business School, June 2010, pp.224,Mots clés: PLS Path Modeling, structural model, inner model, satisfaction
Résumé:
PLS path modeling is becoming important in marketing research and practice. Within the framework of this approach, we investigate how to build a structural model to maximize its predictive quality, rather than to confirm a theory. We propose a new approach within the PLS-PM framework to answer that question. We illustrate our approach using a customer satisfaction survey. We compare the results of our method with the results of three other approaches.
Equipe:
msdma
BibTeX
| @inproceedings { | |||
| JSL10a, | |||
| title | = | "{PLS Path Modeling And Customer Satisfaction: A Model Building Strategy To Maximize Predictive Quality}", | |
| author | = | " E. Jakobowicz and V. Stan and G. Laurent ", | |
| booktitle | = | "{39th EMAC Conference: The Six Senses -– The Essentials of Marketing, Copenhagen Business School}", | |
| year | = | 2010, | |
| month | = | "June", | |
| pages | = | "224", | |
| } | |||
