Customer satisfaction and PLS structural equation modeling. An application to automobile market

[SS05] Customer satisfaction and PLS structural equation modeling. An application to automobile market

Conférence Internationale avec comité de lecture : ASMDA'05 XIth Int. Symp. on Applied Stochastic Models and Data Analysis. Brest, France, January 2005, pp.756-763,

Auteurs: V. Stan , G. Saporta

motcle:
Résumé: We present the principal concepts of structural equation modeling and a comparison between the two main approaches: PLS (Partial Least Square) and LISREL (Linear Structural Relationship). A structural model uses 2 types of models: the measurement model (outer model) and the structural model (inner model). An application to real life data on customer satisfaction is given.

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@inproceedings {
SS05,
title="{Customer satisfaction and PLS structural equation modeling. An application to automobile market}",
author=" V. Stan and G. Saporta ",
booktitle="{ASMDA'05 XIth Int. Symp. on Applied Stochastic Models and Data Analysis. Brest, France}",
year=2005,
month="January",
pages="756-763",
}

Agenda

Third International Workshop on Information Systems Security Engineering - WISSE’13

18-06-2013 - Valencia, Spain

 

To be held in conjunction with the 25th International Conference on Advanced...

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